75% of businesses use marketing automation software to level up their marketing game. The global marketing automation market value has been expected to cross $8.42 billion by 2027. That’s a 9.8% Y-O-Y growth between 2020 and 2027.
And it delivers quantifiable results.”
– Jon Miller
Not every business is in dire need of marketing automation. For instance, if you have a limited customer base, you may not need marketing automation. But, as you scale up, you will find yourself spending more time focusing on your marketing efforts.
But what if I told you that there is a way to simplify it? You won’t have to roll out “Welcome” emails every time someone signs up on your website. Also, you will not have to hire more employees to engage with your followers on social media.
You and your employees can finally spend time focusing on growth-related activities.
All you need to do is unleash the full force of marketing automation.
Some of its outstanding benefits include:
- Increased Marketing Efficiency
- Improved ROI & Lead Conversion Rate
- Better Alignment of Sales & Marketing Goals
- Time & Resources Savings
- Enhanced Ability to Generate High-Quality Leads
- Multichannel View of Prospect Behavior
Marketing automation is the hottest trend in the marketing industry. Despite that, most marketers are unaware of the top tools in the market. So, they end up purchasing the first one that pops up right in front of them.
Don’t make the same mistake.
This blog post lists out the top five effective marketing automation tools out there.
5 Marketing Automation Tools Businesses Should
Use to Transform Their Business
Here’s a list of our go-to marketing automation tools:
- HubSpot
- Marketo
- Oracle Eloqua
- ActiveCampaign
- Omnisend
HubSpot
HubSpot is the king of the marketing automation jungle. It’s the best marketing automation software to have ever stepped its feet in the digital world. This piece of tech is just brilliant.
HubSpot comprises a complete growth suite that includes:
- Marketing Software
- Sales Software
- Support Software
- CMS Software
- Operations Software
And the best part? You can easily integrate all of it with the HubSpot CRM.
This means you will have all your data under a single roof.
And you’ll also be able to create a world full of automated processes to scale your business and drive more revenue.
Hubspot includes an easy-to-use visual board where you can create converting workflows.
This platform allows you to unlock the full force of marketing automation.
OBT Creative is a Certified HubSpot partner with serious in-house HubSpot experience. We offer premier HubSpot customization services. We build and implement world-class HubSpot Solutions for businesses. And we’d love nothing more than to help you out. Some HubSpot customization services we offer include:
- Workflow Creation
- Custom Reports
- Sequence Creation
- Dashboard Creation
- Integration of Website Data with HubSpot CRM
- And more!
Schedule an appointment with us.
Marketo
Here comes our second personal favorite. Marketo is another mature marketing automation tool with a variety of features. Adobe acquired Marketo for $4.75 billion. And since then, they incorporated it into their enterprise marketing cloud.
As a result, the possibilities of tasks working with each other are endless. Marketo is a full-featured software that allows businesses to build healthy customer relationships.
But, the Marketo team has done a great job of dividing the platform into various apps. This means you won’t find yourself swarmed with numerous features getting in the way of each other.
Marketo is easy-to-use and packs a variety of industry-leading features
- Marketing Automation
- Email Marketing
- Account-Based Marketing
- Mobile Marketing
- Social Media
- Marketo Sales Engage
- And more!
One of the big downsides is the lack of CRM. Despite that, it’s recognized by marketing experts all across the globe. Some of the top enterprise businesses use Marketo.
Oracle Eloqua
In the marketing world, Eloqua is a beast. Launched in 1999, Eloqua was acquired by Oracle in 2012. Now, it goes by the name “Oracle Eloqua.” This platform is a B2B cross-channel marketing automation solution. It allows marketers to create highly personalized automated campaigns with ease.
This platform is action-packed with various features and boasts 700+ integrations. Eloqua allows B2B marketers to create marketing workflows and run targeted campaigns. Alongside this, it helps them track their customers through numerous phases of their buying cycle.
Also, the platform offers:
- Advanced lead scoring
- Campaign design
- Integrated sales tools
- Real-time firmographic data.
Some of its key features include:
- Targeting & Segmentation
- Campaign Management
- Lead Management
- Reporting & Dashboard
- Advanced Intelligence
- Sales & Marketing Alignment
- Campaign Orchestration
ActiveCampaign
Want to deliver the best possible experience to your customers? Or personalize your emails to drive maximum engagement?
Say hello to ActiveCampaign!
This platform is one of the best marketing automation software solutions available in the market. And since its launch, it has helped thousands of businesses scale their operations.
The truth is – marketing automation can’t handle everything.
Human touch is always required.
ActiveCampaign balances marketing automation with the ability to add a human touch perfectly.
It’s the easiest-to-use automation software out there. You won’t face a hard time building automation sequences or complex workflows. The platform’s drag-and-drop automation builder makes things so much easier. ActiveCampaign does the heavy lifting. The platform’s predictive content, predictive sending, and automation split tests are amazing. They help you optimize the automation sequences created by marketers using machine learning.
The ActiveCampaign team is really dedicated and release regular updates and features.
In short, it’s one of the top marketing automation software. Our experts at OBT Creative aren’t just Hubspot experts. Instead, we offer premier ActiveCampaign Customization services as well.
Omnisend
If you are an E-Commerce store owner, Omnisend is the only thing you need to worry about. This platform is one of the best omnichannel marketing automation software for online stores.
Getting started is a piece of cake. You can choose from multiple pre-built templates to build powerful automation workflows.
The platform utilizes a user-friendly WYSIWYG visual builder plus templates. This has made the creation of popups, landing pages, forms, workflows much easier.
Omnisend’s pre-built templates capture the pain points of the online store owners. This includes driving product reviews and reducing cart abandonment.
Some of its outstanding features include:
- Automation Splits
- Pre-Built E-Commerce Workflows
- Drag & Drop Content Editor
- Drag & Drop Automation Editor
- Retention Analysis
- Product Analytics
- Campaign & Automation Reports
- Web Push Notifications
- Sales Dashboard
- Advanced Reporting
- And so much more!
You won’t need any third-party connectors to integrate Omnichannel with major E-Commerce platforms. So, don’t worry if you use BigCommerce, Shopify, or WooCommerce. You can easily integrate your store with Omnichannel.
The platform allows you to integrate Omnichannel with Facebook Messenger & WhatsApp. This will help you build effective automation workflows and sequences without any hassle.
Sharpen Your Marketing Tech Stack Today!
Marketing automation tools aren’t here to replace marketers or sales representatives.
Instead, these tools do the heavy lifting. They empower marketers. These tools allow them to create targeted automated campaigns to drive more revenue.
The web is flooded with hundreds of such platforms.
Hence, choosing the right one is crucial. First, make sure that it fits your budget, business purpose, and technical expertise.
And if you need any help, feel free to reach out to our team today.
