More than 53% of marketers have reported that nearly half or more than half of their overall marketing budget has been allocated to inbound lead generation.
Trust me, it’s the best way to generate high-quality inbound leads.
And the reason why it works so well is the fact that outbound lead generation is disruptive. While implementing outbound lead generation tactics, you will be pushing your products or services down your audience’s throat – sometimes even without their consent.
So, let’s say you run an IT company in California.
To generate more leads, you can always pay for a commercial ad.
Or you may even choose to run a cold calling campaign.
But the thing is, people don’t like being interrupted.
They won’t buy from you if they see your ads interrupting their favorite TV shows.
And that’s the problem with outbound lead generation.
However, with inbound lead generation, you won’t be pushing your offer.
Instead, you’ll be creating high-quality, truly value-adding content to draw them in. You’ll be focusing on their pain points.
For example, at OBT Creative, we understand that most businesses struggle with building a fool-proof marketing strategy. Moreover, they face a hard time attracting quality clients to their websites. We understand your pain points. That’s the reason we roll out monthly blog posts and resources to help you solve your business’ marketing problems.
And in return, you may choose to submit our lead generation form.
You see. We aren’t trying to push our marketing services in front of you.
Instead, we want to show you how capable and knowledgeable our team is. This will help us build trust and credibility.
That’s the power of inbound lead generation.
This blog post lists out five B2C or B2B inbound lead generation strategies we personally use in 2021.
But before you do, if you don’t know what inbound marketing is, don’t forget to read our “What is Inbound Marketing?” blog post.
5 Inbound Lead Generation Strategies You Should Keep an Eye On
Here’s the list:
- Build a High-Quality Blog & Publish Value-Adding Content Pieces
- Offer a Lead Magnet
- Start a Podcast
- Schedule Live Webinars
- Offer Highly Engaging Videos on YouTube
Let’s touch down on each one of these inbound lead generation strategy one-by-one.
Build a Highly-Quality Blog & Publish
Value-Adding Content Pieces Regularly
Huffington Post! TechCrunch! Neil Patel! HubSpot! Mashable!
Just to name a few.
These are nothing but some of the most popular blogs that exist on the world wide web.
Millions of people tune in to read value-adding content pieces every single month.
And the reason why they are incredibly popular is that they don’t just publish content for the sake of it.
Instead, they have brilliant content strategies that target their audience’s pain points and problems.
They already have a brilliant content strategy for their business.
And every single one of their content pieces doesn’t just deliver value but is also fun and engaging to read.
And that’s what you need to do.
B2B marketers with blogs are subject to generating 67% more inbound leads than the ones who don’t have one.
In short, blogging is the best inbound marketing lead generation strategy that you should implement immediately.
But it’s not all sunshine and rainbows.
60% of the B2B marketers claim that they struggle with creating value-adding and easy-to-read content.
Millions of blog posts or articles are published every single day.
And if you don’t build a fool-proof blogging strategy and focus on SEO, then you will face a hard time creating a rock-solid online presence.
So, if you don’t know already, understand your audience’s pain points and problems. Carry out thorough competitors’ research. And lastly, build a content strategy that will actually help you reach out to as many of your prospects and customers as possible.
And that’s not the end.
You need to publish high-quality content pieces frequently.
When it comes to inbound lead generation, consistency is actually the key to success.
Maintain consistency with your blog posting efforts.
And when done right, you’ll see a major spike in your website traffic and website engagement.
Offer a Lead Magnet
Offering a lead magnet is another good way to generate high-quality leads. In fact, 50% of marketers who have started offering lead magnets have reported a spike in their conversion rates.
A lead magnet can be anything.
From E-Books to whitepapers, you need to make sure that you are offering something truly worth your audience’s time and information.
Let’s say you run a website development agency.
Your target audience probably involves businesses looking forward to kickstarting their online presence by building a beautiful, simple, and highly converting website.
So, as part of your inbound lead generation efforts, you can offer an E-Book titled “A Step-By-Step Guide to Designing Beautiful & Lucrative Websites for Businesses.”
I’d advise you to create a separate landing page for this, where you will not only have your lead magnet up for grabs but also collect your audience’s information.
And when your target audience lands on your website, they’ll be able to download your E-Book for free.
But, in return, you can have a lead generation form on your website, which you’ll use to capture your audience’s information.
And when they submit their details, they’ll automatically be able to download your E-Book.
As simple as that!
However, don’t forget to offer a truly valuable piece of information. This should really help your audience with their problems.
Otherwise, it’d be a complete waste of your time, money, and efforts.
Alongside this, it’s equally important to create a compelling lead magnet offering a landing page.
Start a Podcast
More than half of the American population listens to podcasts each month.
The thing about podcasts – people love listening to them.
Podcasts have become a critical part of our lives.
People listen to them while they go out for a walk or while doing chores. Some listen on their way to work.
And the reason why starting a podcast is a brilliant inbound lead generation strategy is that the competition is really low.
Not many businesses have their own podcasts. That’s because you need to put in a lot of your time and efforts – even for a single episode.
But, if you do it right, you can position yourself as an industry expert and build trust.
Some of the benefits of podcasting include:
- Helps generate high-quality leads
- Podcasts are convenient and easy to consume
- Helps boost website traffic
- Helps build better relationships with audiences
- Podcasts are highly engaging
- Helps position businesses as industry experts
- And much more!
Schedule Live Webinars
60% of webinars are oriented towards helping businesses gain loyal customers. Even a single webinar can help you in generating 1,000 high-quality inbound leads.
This inbound lead generation strategy is downright brilliant.
These days, people love consuming information.
As a result, they tune into live webinars or even submit their details to download pre-recorded webinars.
Webinars will give you the opportunity to interact with your audience face-to-face.
Also, you can deliver valuable pieces of information through a live webinar.
Your audience may even have a few questions of their own. You can address them during your live webinar session, which will help you showcase your knowledge and authority.
Moreover, you can even help them understand why your products or services are valuable.
Webinars:
- Enrich a company’s online content
- Help establish authority
- Help reach out to every single one of your prospects out there
- Are engaging
- Are interactive
- Enhance brand value
- Help generate high-quality leads
- Build long-lasting relationships
- Build trust
- Help understand your audience in a much better manner
- And much more!
You’ll be surprised to look at the never-ending list of benefits.
Offer Highly Engaging Videos on YouTube
Video content is just brilliant.
Not only are videos engaging, but they also help build trust.
Videos help you put your face in front of your audience.
And like we all know, 90% of the information our brain processes is visual.
From information-driven videos to product explanatory ones, you can start your own YouTube channel and publish high-quality videos to generate high-quality leads.
89% of marketers have reported that offering video content has helped them boost their marketing ROI.
83% of marketers claim video marketing to be the best inbound lead generation strategy.
So, whether you want to boost your website traffic or generate more quality leads or boost your conversion rate, video marketing is the way to go.
Boost Your Inbound Lead Generation Efforts Today!
Big mistake marketers make is not having an inbound lead generation strategy.
You can’t just go out there, create content pieces for a few days, publish them and expect your mailing list to grow automatically.
That’s not how it works.
The first step is to build an inbound lead generation plan that’ll help you make sure that you are heading in the right direction.
But, if you do it right, you’ll witness a major spike in traffic and leads.
So, what are you waiting for?
Build your inbound lead generation strategy today!
